Ever since online shopping has hold a pace in the market, a lot of price comparison sites have also become increasingly popular along with the usual online shopping stores. The role of these online price comparison portals is to not to act as merchant or a vendor, whose job is to sell the product at affordable prices but to act as a facilitator whose job is to provide necessary information about the best deals on a product, to the customer. Number of people uses these sites, just to find out the lowest possible price on specific product; to find information and reviews about certain range of products in order to make a decision Price Comparison .

The online shopping is a new trend in the market which is being preferred by most. It is the best option to purchase new electronic items such as mobiles, cameras and laptops. People get expensive items at economic prices. A new laptop which costs around Rs 30,000-40,000 in stores cost only Rs 20,000-25,000 at these online shopping sites. There are plenty of such sites which offer great deals and there are few more sites which allow its customers to compare those great deals offered by different sites. Mobile comparison and laptop comparison today has become an easy job.

Latest news on the fresh arrivals is also frequently notified by these sites, to the viewers who subscribe price alert facility. These sites are regularly updated by recent news, since they search and crawl each and every e-commerce portal regularly to find out the best deals in town. Searching for the best mobile prices or best laptop prices in India becomes an effortless task. After comparing the prices and the reviews on these sites, one can easily make an order at that online shopping store which offers least price of all. Viewers also get to write their own reviews on the products which they like Price Comparison .

Apart from crawling, price comparison portals sometimes, also use data feeds which are provided by merchant or vendors, itself. The benefit of using data feeds is that all the information on the products are provided in proper format and it becomes easy for portals to understand, analyse and present the following data to the people. The price comparison sites just specialize in providing product details and reviews as well as price comparison services. They simply act as a navigation tool, to provide assistance while shopping online.